Research at RedEye

RedEye is a Conversion Rate Optimization agency that combines data analysis, insights and experimentation, and User Experience Research and Design to optimize touchpoints in the customer’s journey.

Their clients include The Open University, Penhaligons, Tesco Clubcard, Money Advice Service, Reiss, Co-op Insurance, Butlins, Gov.UK, Hays and Kaplan.

As RedEye is an agency, my work at that time is under NDA.

The job requirements included:

  • Meet clients to gather information about project requirements and to find out what flows needed usability testing

  • Sketching and prototyping designs for user testing

  • Create screener questionnaires to provide to recruitment agencies

  • Create discussion guides based on client requirements

  • Facilitated usability testing sessions and interviews

  • Setup and take down of Morae and eye tracking lab equipment

  • Assist in focus groups

  • Analyze results from focus groups and usability testing sessions

  • Provide a report on usability issues to client

  • Provide suggestions for A/B tests to Conversion Rate Optimization Consultants

  • Present report findings, and potential solutions to client.

  • Work closely with multidisciplinary team, including web developers and UI designers