Research at RedEye
RedEye is a Conversion Rate Optimization agency that combines data analysis, insights and experimentation, and User Experience Research and Design to optimize touchpoints in the customer’s journey.
Their clients include The Open University, Penhaligons, Tesco Clubcard, Money Advice Service, Reiss, Co-op Insurance, Butlins, Gov.UK, Hays and Kaplan.
As RedEye is an agency, my work at that time is under NDA.
The job requirements included:
Meet clients to gather information about project requirements and to find out what flows needed usability testing
Sketching and prototyping designs for user testing
Create screener questionnaires to provide to recruitment agencies
Create discussion guides based on client requirements
Facilitated usability testing sessions and interviews
Setup and take down of Morae and eye tracking lab equipment
Assist in focus groups
Analyze results from focus groups and usability testing sessions
Provide a report on usability issues to client
Provide suggestions for A/B tests to Conversion Rate Optimization Consultants
Present report findings, and potential solutions to client.
Work closely with multidisciplinary team, including web developers and UI designers